By Jack Burden

After a cryptic Instagram teaser — including a blurred-out ski shot — Neilly Ross has made it official: she’s now riding for Goode. The Canadian star announced the move with clips of her both slaloming and trick skiing on Goode skis, adding the caption: “Change is Goode.”

Goode Skis returned the sentiment: “Welcome to Team Goode! Can’t wait to see what the future holds! 💪🏼🔥”

The switch marks the end of a decade long partnership with Reflex, the European-based brand best known for its hardshell bindings but also a boutique producer of high-end skis. For Goode, it’s one of the biggest signings in recent memory.

Ross is arguably the hottest property in world water skiing. No athlete has stood on more pro podiums in 2025, her rapidly improving slalom form complementing her well-established dominance in tricks, where she’s been trading the world record with Erika Lang. She’s also one of the sport’s most marketable names, with a social media following of close to 350,000 across Instagram and TikTok.

For Goode, the move bolsters a growing presence in trick skiing. Since launching trick skis in 2019 under founder Dave Goode in collaboration with Martin Kolman, the brand’s designs — including the 2022 Avalon, crafted by Jimmy Siemers and Richard Abelson — have gone from experiment to world-record machines. Jake Abelson’s historic run of record scores was set entirely on Goode.

Now, with Ross joining an already stacked roster, the Utah-based manufacturer has a superstar capable of winning at the very top level in both slalom and tricks — and turning heads on and off the water.